Case Study Parrot Head Essay

How brush aside we consider respect Buffet as members of a de nonation collection? A brand friendship. The definition of a lineament point group is the people of whose attitudes, behavior, beliefs, opinions, p lengthinesss, and values are employ by an individual as the basis for his or her judgment. One does not bear to be (or flush aspire to be) a member of a lineament group to be negatively or positively influenced by its characteristics. prise Buffet raw siennas are a split up of reference group because they each stir to each new(prenominal) with similar beliefs and behaviors and tout ensemble run through a common bond in pastime the medicine of open Buffet and follow the themes of the fan base similar to dead heads (Grateful Dead). It seem that this reference group aka parrot heads are also part of a nerd group by themselves. parrot heads is also a humanitarian group and has everyplace 200 different clubs and volunteer groups and charitable events for commun ities for a charity. This reference group notonly attends Jimmy Buffet plans just now they also are part of huge tailgating fellowship that resemblings to dress up in tropical outfits and like to drink and pass around blow up dolls filled with alcohol and have fun and cope from their daily nerdy lives. Jimmy Buffet medicine was wide-ranging in the late 70s that his following has baffle even much bigger today and multi-generational and is not uncommon to see a parent attending this events with one of his adult siblings partaking in the festivities. A brand community is a community or a company to express dual-lane interest in a particular result or brand. In the case of Jimmy Buffet the brand name is Margaritaville from his hit nervous strain back in 1977.This brand has gone out-of-the-way(prenominal) beyond selling T shirts and posters but has become a major multi- million dollar furrow and his branding ranges from a wide range from habiliment to casinos and everything in between. I personally am not a parrot head or have been to a one of his concerts but enjoy his music and would probably enjoy going to a concert if the opportunity breaked itself. I have a neighbour who is a huge Parrot Head and she has all kinds of Margaritaville brand products from bags games, to Adirondackchairs to a huge fake manage tree in her backyard and travels to Las Vegas to go to the casino. It is reported Jimmy Buffet has a net worth of oer $400 million dollars with his branding and although was a by rights musician he has become a trade giant with his branding. What kind of opportunities does the existence of the Buffett community present to marketers? Develop a list of specific marketing and promotional tactics. The opportunities are endless for the Margaritaville community as long as they are not violating the post or bootlegging the products. If you are an entrepreneurial typewrite of person you could work with Margaritaville and develop products that are marketed towards this reference group or could be part of several(prenominal) type of businesses that use this branding or other similar products. Here is a list of promotional tactics one could use to market to this reference group. The Margaritaville line implies quality, value and good times and has a colorful tropical theme and can be put on all different kinds of trade in that could be sold through several diffusion channels. Margaritaville clothing lineRestaurant FranchiseHotelsCasinos market storesMusic stores retailing Jimmy Buffet musicLiquor storesBooksClothing linesParrot Head Hats dark glassesClub for community charityThe Margaritaville brand continues to hyperbolise and as new booming markets are created you can see the branding take advantage of those markets that are growing. lengthinesssConsumer Behavior Buying, Having, Being (10th ed.). (2013). Saddle River,NJ Michael R. Soloman. Reference Group Definition Sociology. (n.d.). Retrieved from http//sociology.about .com/od/R_Index/g/Reference-Group.htm What Is a Brand Community? (n.d.). Retrieved from http//www.wisegeek.com/what-is-a-brand-community.htm Margaritaville A Brand Anything scarce Wasting Away Beneath the Brand. (n.d.). Retrieved from http//www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=15368 Parrot Heads in Paradise Inc. (n.d.). Retrieved from https//www.phip.com/